Cookie Policy

What are cookies?

Cookies are small text files placed on your computer or mobile device when you visit a website. This policy also covers "similar technologies" — including your browser's local storage and session storage — which we use in the same way. They help websites work efficiently, remember your preferences, and understand how the site is used.

Some are "session" technologies that clear when you close your browser or tab. Others are "persistent" and remain for a set period or until you delete them.

How we categorize what we use

Our Site uses Google Tag Manager with Google Consent Mode v2 under a U.S. opt-out model. Analytics, advertising, and call-tracking technologies are active by default and stop when you opt out — via the "Opt out" button in our cookie banner, the "Do Not Sell or Share My Personal Information" link in the footer, or a Global Privacy Control browser signal. Opting out also clears anything non-essential already stored. The same opt-out governs first-party marketing-attribution and testing storage. Strictly-necessary items are always active because the Site cannot function safely without them.

Strictly necessary

Required for the Site to work and to keep it secure. These are always active and do not require consent.

Name	Provider	Purpose	Duration
esi-consent-v1	ESI (first-party, local storage)	Remembers your cookie choice so we don't ask again and can honor your preference.	Persistent (until you clear it)
cf_clearance / __cf_bm	Cloudflare	Cloudflare Turnstile — verifies that form submissions come from a real person and blocks spam and abuse. Set when you interact with a protected form.	Session – up to 30 minutes
__session, __client_uat	Clerk	Authenticates staff in the private administrative area (the /admin section only). Not set for ordinary visitors to the public Site.	Session

Analytics — on unless you opt out

We use Google Analytics (loaded through Google Tag Manager) to understand how visitors interact with our Site. These cookies are set by default; once you opt out (or your browser sends a Global Privacy Control signal) they are no longer set, existing ones are cleared from our side, and Google receives only aggregated, cookieless measurement pings.

Name	Provider	Purpose	Duration
_ga	Google Analytics	Distinguishes unique visitors by assigning a randomly generated identifier.	2 years
_ga_*	Google Analytics	Maintains session state and distinguishes sessions for a specific property.	2 years
_gid	Google Analytics	Distinguishes visitors within a 24-hour window.	24 hours

Advertising & call tracking — on unless you opt out

We use CallRail to display a tracking phone number and attribute calls to the marketing source that drove them, and Google Ads (through Google Tag Manager) to measure ad conversions. These run by default and involve sharing certain online identifiers with Google and CallRail for advertising and measurement — see the "Your choices" section and our Privacy Policy to opt out. Once you opt out (or your browser sends a Global Privacy Control signal), the CallRail script does not load and none of these cookies are set; the Site shows our standard phone number and works normally.

Name	Provider	Purpose	Duration
calltrk_*	CallRail	Keeps a consistent tracking phone number across your visit and records the referring source and landing page so a phone call can be attributed to the correct marketing channel.	Up to 1 year
_gcl_au	Google (Ads / Conversion Linker)	Stores and links ad-click information to measure conversions from Google Ads.	90 days

Marketing attribution & on-site testing — on unless you opt out

These first-party items help us understand which marketing efforts bring people to the Site and let us test improvements to our pages. They stay on your device only in your browser (local/session storage) and are never shared with advertising networks. We do not set them if you decline or if your browser sends a Global Privacy Control signal, and we delete any that already exist when you opt out.

Name	Type	Purpose	Duration
esi-first-touch-v1	Local storage (first-party)	Records the campaign parameters, referring URL, and landing page of your first visit, so an inquiry can be attributed to its marketing source.	Persistent (until you clear it or opt out)
esi-last-click-v1	Local storage (first-party)	Records the most recent ad-click identifier (for example gclid) so an inquiry can be attributed to the ad that produced it.	Persistent (until you clear it or opt out)
esi-ab-visitor-v1	Local storage (first-party)	A randomly generated identifier used to keep you in a consistent group during A/B tests of our pages.	Persistent (until you clear it or opt out)
esi-ab-active-v1, esi-ab-source, esi-ab-sent:*	Session storage (first-party)	Short-lived helpers that record which tests are running and which events have already been counted this session.	Session

Your choices

When you first visit, our cookie banner explains this use and lets you opt out of analytics, advertising, and call-tracking cookies. Opting out keeps only the strictly-necessary items above and clears anything non-essential already stored. You can change your decision at any time using the "Cookie Settings" link in the footer of every page, which re-opens the banner.

Do Not Sell or Share My Personal Information

Because enabling advertising and call tracking involves sharing online identifiers with Google and CallRail, we provide a "Do Not Sell or Share My Personal Information" link in the footer of every page. Selecting it (or declining in the banner) opts you out of that sharing.

Global Privacy Control

We honor the Global Privacy Control (GPC) signal. If your browser or extension sends a GPC signal, we automatically treat it as an opt-out: advertising and analytics stay off, the CallRail script does not load, and first-party attribution and testing storage is not set. Learn more at globalprivacycontrol.org.

Browser controls and Google Analytics opt-out

Most browsers also let you block or delete cookies through their settings:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

You can also opt out of Google Analytics across all websites with the Google Analytics Opt-out Browser Add-on. Blocking strictly-necessary items may prevent forms from submitting.

Changes to this policy

We may update this Cookie Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page.

Contact us

If you have questions about our use of cookies, please contact us:

For more information about how we collect, use, and protect your personal information, please see our Privacy Policy.